5 Best Bra Brands to Wear in 2025
Finding the perfect bra can feel like searching for a needle in a haystack. With countless brands and bold promises—like solving underwire pain or smoothing back fat—it's no wonder many women resort to ordering and returning dozens of bras online, hoping to find “the one.” However, this trial-and-error approach can be frustrating, expensive, and time-consuming.
At Circadian Intimates, we’ve done the hard work for you. Over the past few months, our team of expert bra fitters tested numerous bras, analyzing comfort, fit, durability, and style. The result? A curated list of the five best bra brands to wear in 2025—each offering exceptional comfort, design, and support. From timeless classics to innovative newcomers, these brands cater to a range of sizes, styles, and needs.
Ready to skip the hassle and fall in love with your next bra? Read on to discover the top five brands we recommend, and learn how they can transform your daily wardrobe. Spoiler: These aren’t just bras; they’re game-changers.
Why explore wearing new bra brands?
With so many online advertisements promising to cure our bra woes, including eliminating underwire pain and smoothing back fat, it’s hard to know what bra brands to trust and which to try. Many women have turned to ordering dozens of bras online, hoping that at least one will fit before returning the remaining bras. According to the U.S. National Retail Federation, for every $1BN in sales received, the average retailer receives $145MM in returns. Think about the return shipping fees you incur with these online order returns!
We decided to conduct our own research to identify the best bra brands on the market. We aimed to determine which bra brands truly deliver on their touted benefits, so you can skip the dreaded process of online-ordering-and-returning and jump straight into the best bra brands in 2025 – guaranteed to feel great when you’re fit into the right size.
Our research methodology consisted of identifying the landscape of bra brands available to consumers in the U.S. market today and physically wearing each brand’s best sellers for multiple days. This research took us months to collect before we could narrow down the list to just the top 10 bra brands, before finalizing the contenders to the five best bra brands to wear in 2025.
Why limit the list to only five best bra brands? The reality is that an average woman wears no more than three unique bra brands at a given time. Once she finds the brand that fits her body, she tends to become a repeat wearer of that same brand.
Evaluation criteria to find the 5 best bra brands
To determine the five best bra brands to wear in 2025, our team of expert bra fitters used the following evaluation criteria:
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Could we wear the bra all day long without feeling it on our body? (note: this is how a well-fitting bra should feel)
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Did the bra maintain its elasticity after multiple wears and washing?
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Could we wear the bra under any type of clothing? (e.g. tight shirts or sweaters)
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Did the price of the bra justify its performance and value?
After months of research on the plethora of bra brands on the market, plus fierce debates on which bra brands should make the top five, our team of bra fitters settled on the five best bra brands for 2025. Some of the brands on our recommended list might be new to you. If they are, we highly recommend you schedule a bra fitting with us to test them out for yourself. Since finalizing this research, we’ve started carrying multiple bra styles from each of these bra brands at Circadian Intimates.
The 5 best bra brands to wear in 2025
And now for the list of the top five brands we recommend including how they can transform your wardrobe.
5) Chantelle
A relatively well-known French brand, Chantelle does an excellent job balancing everyday functionality with subtle beauty in their bras.
Why we love this bra brand:
Chantelle makes the most comfortable bra in the world, which we call “the butter bra.” While Chantelle has a wide range of bra styles, the butter bra is the best option for a woman who wants her bra to feel weightless, her chest minimized, and her bra to look beautiful – all at the same time.
Size Range:
32 – 38 bands, C – H cups
Style Range:
- Underwire and non-underwire
- Molded t-shirt bras
- Cut-and-sewn soft cup bras
Fit:
Chantelle fits most body sizes and shapes, but is not ideal for cups fuller than a G
How it’s made:
Designed in France and sewn in China
Price Point: $84 average
Bra styles we carry at Circadian Intimates:
- Norah Comfort Soft Cup Bra (“the butter bra”)
- Norah Comfort Non-underwire Soft Cup Bra
- Norah Chic Molded Plunge Bra
4) Empreinte
Known as the Ferrari of bras, the Empreinte French brand is love at first sight. This innovative brand introduced A, B, C, D and E cup methodology to the market in 1950.
Why we love this bra brand:
Empreinte bras are not only made of the most beautiful supportive lace on the planet, but they are also the only brand in the world that provides invisible, seamless bras for full cup sizes.
Size Range:
30 – 38 bands, D – H cups
Style Range:
- Molded t-shirt bras
- Cut-and-sewn soft cup bras
Fit:
Empreinte bras run very full because they are designed to exclusively support larger cups
How it’s made:
Designed in Brest, France and sewn in Tunisia
Price Point:
$199 - $235
Bra Styles we carry at Circadian Intimates:
- Cassiopee Convertible Molded T-shirt Bra
- Verity Spacer Molded T-shirt Bra
- Cassiopee Seamless Lace Soft Cup Bra
- Melody Seamless Lace Soft Cup Bra
- Leia Seamless Lace Soft Cup Bra
3) Elomi
A brand from the United Kingdom that designs incredibly supportive bras specifically for fuller cup sizes.
Why we love this bra brand:
Natural breast placement with deep-cut bra styles and convertible strap options makes this brand of the most versatile options on the bra market.
Size Range:
32 – 42 bands, E – JJ cups
Style Range:
- Molded t-shirt bras
- Cut-and-sewn soft cup bras
Fit:
Elomi bras run full because they are designed to exclusively support larger cups
How it’s Made:
Designed in the United Kingdom and sewn in China
Price Point:
$65 - $76
Bra styles we carry at Circadian Intimates:
- Priya Plunge Soft Cup Bra
- Matilda Plunge Soft Cup Bra
- Smoothing Full Soft Cup Bra
- Kate Soft Cup Bra
- Charley Lace Plunge Soft Cup Bra
- Namrah Bandless Plunge Soft Cup Bra
- Morgan Stretch Soft Cup Bra
- Lucie Lace Plunge Soft Cup Bra
- Charley Molded Spacer T-shirt Bra
2) Prima Donna
A brand that has been designing bras for fuller cup sizes for over 150 years and balances fine fabrics and lace with impressive support.
Why we love this bra brand:
Super soft fabrics with double-lined underwire mean all Prima Donna bras feel unbelievably wonderful on our skin.
Size Range:
30 – 42 bands, E – H cups
Style Range:
- Molded t-shirt bras
- Cut-and-sewn soft cup bras
- Molded Strapless bras
Fit:
Prima Donna runs true to size and consistently across bands and cups.
How it’s Made:
Designed in Belgium and sewn in Tunisia
Price Point:
$95 - $146
Bra styles we carry at Circadian Intimates:
- East End Smooth Molded Cup Bra
- Figuras Smoothing Demi Cup Molded Bra
- Epirus Molded Plunge Lace Bra
- Montara Full Soft Cup Bra
- Montara Non-underwire Plunge Bralette
1) Anita
This German bra brand has been making superior bras since 1886 and is still a family owned business!
Why we love this bra brand:
Bras from the Anita brand deliver in three key areas: consistency of fit, comfort, and beauty. As both a bra fitter and a consumer of bras, there is nothing more frustrating than when bras from the same brand have inconsistent sizing. By this, I mean you could be a size 36 E in one style and a size 38 D in another, which makes it difficult to shop on your own for bras. Anita is incredibly consistent in their cup and band sizing for molded bras, perfect for your t-shirts and tight clothing. When you try an Anita molded bra, you know it will fit just right in your size.
Probably because of 100 years of practice and innovation, Anita bras are some of the most comfortable bras on the market. They provide excellent support and lift, while also being known for very simple beauty.
Size Range:
32 – 48 bands, B – H cups
Style Range:
- Underwire and non-underwire
- Molded t-shirt bras
- Cut-and-sewn soft cup bras
- Sports bras
- Post-surgical bras
Fit:
Anita fits most body sizes and shapes, but is not ideal for cups fuller than a G
How it’s Made:
Designed in Germany and sewn in Portugal, Austria, Czech Republic, Thailand, and Myanmar
Price Point:
$56 - $104 (average $89)
Bra styles we carry at Circadian Intimates:
- Selma Molded Spacer T-shirt Bra
- Eve Molded T-shirt Bra
- Sita Soft Cup Bra
- Clara Non-underwire Soft Cup Bra
- Selma Non-underwire Molded Spacer T-shirt Bra
- Airita Non-underwire Molded Spacer T-shirt Bra
- Lotta Non-underwire with Removable Pads Soft Cup Bra
- Air Control Delta Pad Non-underwire Sports Bra
- Momentum Non-underwire Sports Bra
- Racerback Non-underwire Sports Bra
- Smart Control Non-underwire Sports Bra
If you’re ready to find comfortable bras, or just want to try something new, we suggest starting with bra styles from these bra brands. If you think we missed a great bra brand – let us know by dropping a comment on this post!
Ready for Comfortable Bras?
If you want to try bras from the five best bra brands from this list, or you’re just ready to get out of your old, uncomfortable bras, schedule a free bra fitting with us Circadian Intimates.
